Shay Nissim

Sports have always been a big part of Shay’s life. He was the captain of his soccer team from the age of 13 until he finished serving in the Israeli army at 21.

After he served in the army – he moved to the US in pursuit of his entrepreneurial dream. Starting and owning several successful businesses from health products to real estate, shay found his true passion in health and fitness along the way.

When he turned 35 he discovered CrossFit. Because of his soccer background, he grew to love the competitive nature and push that CrossFit gave him. You can catch him competing in anything from soccer field, to a daily WOD and even the to ping pong table in the gyms office.

He loves being around people and fitness while sharing his life experience and motivating others to be the best version of themselves and in turn, CrossFit So Flow was born.

Outside of the gym – he loves spending time at the beach with his wife, Sarah and his boys, Benjamin and Adam!